Finding, creating and sharing news and stories. Earned, owned, paid and social.
With our dedicated team, together with our strong network of press and peers. Since 1997.

SHOWCASES

AMSTERDAM LIGHT FESTIVALAMSTERDAM LIGHT FESTIVAL

AMSTERDAM LIGHT FESTIVAL

During the winter months, the annual Amsterdam Light Festival decorates the historic city centre with dozens of light art works, created by national and international artists. The Amsterdam Light Festival is the only light festival in the world that offers a walking route along various works of art as well as a special boat tour. Coebergh PR is proud to take care of the national and international PR of this special event since 2014.
ASRASR

ASR

In 2013 ASR choose for a communication strategy that focussed on the essence of insurance: lending a helping hand to those in need. In close harmony with ASR’s advertising agency we developed a spectacular campaign that completed 22 years of ASR as the lead sponsor of Rotterdam football club Feyenoord. In secrecy a campaign of six months was prepared during which the logo of ASR on the shirts of the players was replaced by the name of Rotterdam Blijdorp Zoo, Rotterdam-born Giovanni van Bronckhorst, former captain of the Dutch national football team, played the leading role in this campaign - together with created cuddly toy Olli the elephant, representing Blijdorp Zoo. The campaign effectively integrated paid, earned and social media and received various nominations for prestigious awards in advertising and PR.

AMSTERDAM LIGHT FESTIVAL

During the winter months, the annual Amsterdam Light Festival decorates the historic city centre with dozens of light art works, created by national and international artists. The Amsterdam Light Festival is the only light festival in the world that offers a walking route along various works of art as well as a special boat tour. Coebergh PR is proud to take care of the national and international PR of this special event since 2014.

ASR

In 2013 ASR choose for a communication strategy that focussed on the essence of insurance: lending a helping hand to those in need. In close harmony with ASR’s advertising agency we developed a spectacular campaign that completed 22 years of ASR as the lead sponsor of Rotterdam football club Feyenoord. In secrecy a campaign of six months was prepared during which the logo of ASR on the shirts of the players was replaced by the name of Rotterdam Blijdorp Zoo, Rotterdam-born Giovanni van Bronckhorst, former captain of the Dutch national football team, played the leading role in this campaign - together with created cuddly toy Olli the elephant, representing Blijdorp Zoo. The campaign effectively integrated paid, earned and social media and received various nominations for prestigious awards in advertising and PR.
VogueVogue

Vogue

Launching the Queen of Fashion Magazines on the Dutch market is one thing, ensuring that it maintains the focus throughout the entire year is another kind of challenge. Ten times a year a new issue and every September the successful Vogue Fashion Night Out event, during which all Dutch fashion lovers are at their best. From after parties at de Rijksmuseum to having pictures taken with Viktor & Rolf. Coebergh PR serves VOGUE in collaboration with sister agency Spice PR.

AMSTERDAM LIGHT FESTIVAL

During the winter months, the annual Amsterdam Light Festival decorates the historic city centre with dozens of light art works, created by national and international artists. The Amsterdam Light Festival is the only light festival in the world that offers a walking route along various works of art as well as a special boat tour. Coebergh PR is proud to take care of the national and international PR of this special event since 2014.

ASR

In 2013 ASR choose for a communication strategy that focussed on the essence of insurance: lending a helping hand to those in need. In close harmony with ASR’s advertising agency we developed a spectacular campaign that completed 22 years of ASR as the lead sponsor of Rotterdam football club Feyenoord. In secrecy a campaign of six months was prepared during which the logo of ASR on the shirts of the players was replaced by the name of Rotterdam Blijdorp Zoo, Rotterdam-born Giovanni van Bronckhorst, former captain of the Dutch national football team, played the leading role in this campaign - together with created cuddly toy Olli the elephant, representing Blijdorp Zoo. The campaign effectively integrated paid, earned and social media and received various nominations for prestigious awards in advertising and PR.

Vogue

Launching the Queen of Fashion Magazines on the Dutch market is one thing, ensuring that it maintains the focus throughout the entire year is another kind of challenge. Ten times a year a new issue and every September the successful Vogue Fashion Night Out event, during which all Dutch fashion lovers are at their best. From after parties at de Rijksmuseum to having pictures taken with Viktor & Rolf. Coebergh PR serves VOGUE in collaboration with sister agency Spice PR.

Ralph LaurenRalph Lauren

Ralph Lauren

The largest Ralph Lauren outlet of Europe is located in Batavia Stad Fashion Outlet, 20 minutes outside of Amsterdam. Over 1200 m2 of clothing and accessories for men, women and children. The opening of this venue, in the summer of 2015, was a major event. With the best models, top catering and a first class guest list. It turned out as a great success - also in terms of publicity, thanks to our collaboration with some leading online media.

Vogue

Launching the Queen of Fashion Magazines on the Dutch market is one thing, ensuring that it maintains the focus throughout the entire year is another kind of challenge. Ten times a year a new issue and every September the successful Vogue Fashion Night Out event, during which all Dutch fashion lovers are at their best. From after parties at de Rijksmuseum to having pictures taken with Viktor & Rolf. Coebergh PR serves VOGUE in collaboration with sister agency Spice PR.

Ralph Lauren

The largest Ralph Lauren outlet of Europe is located in Batavia Stad Fashion Outlet, 20 minutes outside of Amsterdam. Over 1200 m2 of clothing and accessories for men, women and children. The opening of this venue, in the summer of 2015, was a major event. With the best models, top catering and a first class guest list. It turned out as a great success - also in terms of publicity, thanks to our collaboration with some leading online media.
DE KRACHT VAN EEN POSTERDE KRACHT VAN EEN POSTER

DE KRACHT VAN EEN POSTER

A week after the Charlie Hebdo-attacks in Paris, Dutch daily newspaper De Telegraaf published a story about a high school that allegedly was in the middle of an affair around a Charlie Hebdo-poster that was put on a schoolwall by a teacher. Immediately, the school approached us for advise and we went straight to work. Our credo in crisis-PR is and remains: be quick with the facts and reluctant to allegations or opinions. As often in a crisis, the situation got tense and emotional amongst all stakeholders. The media took a stand as well. We formulated a key message for the school that the management could use to proactively and clearly explain their point-of-view. By sharing this message consistently with everyone, the situation came under control fairly quickly.
RitualsRituals

Rituals

Our viral video campaign for Rituals Cosmetics is an award winner. Together with VERTOV digital storytelling, our sister agency, Coebergh developed an international launch of the Laughing Buddha product line. Results: over 9 million views on YouTube and other online video channels. More then 3,000 photos and smiles were shared online, more then 25,000 new Facebook fans and more then 75,000 orders for the Laughing Buddha gift set. The campaign, with which we won the prestigious Gold SABRE Award, received a great amount of attention online, in print and on TV. It was featured as an item in prime-time programmes in Japan, Germany and Israel. Apart from this, there was major brand awareness and word-of-mouth on different social media channels. Laugh with us and view the video!

DE KRACHT VAN EEN POSTER

A week after the Charlie Hebdo-attacks in Paris, Dutch daily newspaper De Telegraaf published a story about a high school that allegedly was in the middle of an affair around a Charlie Hebdo-poster that was put on a schoolwall by a teacher. Immediately, the school approached us for advise and we went straight to work. Our credo in crisis-PR is and remains: be quick with the facts and reluctant to allegations or opinions. As often in a crisis, the situation got tense and emotional amongst all stakeholders. The media took a stand as well. We formulated a key message for the school that the management could use to proactively and clearly explain their point-of-view. By sharing this message consistently with everyone, the situation came under control fairly quickly.

Rituals

Our viral video campaign for Rituals Cosmetics is an award winner. Together with VERTOV digital storytelling, our sister agency, Coebergh developed an international launch of the Laughing Buddha product line. Results: over 9 million views on YouTube and other online video channels. More then 3,000 photos and smiles were shared online, more then 25,000 new Facebook fans and more then 75,000 orders for the Laughing Buddha gift set. The campaign, with which we won the prestigious Gold SABRE Award, received a great amount of attention online, in print and on TV. It was featured as an item in prime-time programmes in Japan, Germany and Israel. Apart from this, there was major brand awareness and word-of-mouth on different social media channels. Laugh with us and view the video!

Ralph Lauren

The largest Ralph Lauren outlet of Europe is located in Batavia Stad Fashion Outlet, 20 minutes outside of Amsterdam. Over 1200 m2 of clothing and accessories for men, women and children. The opening of this venue, in the summer of 2015, was a major event. With the best models, top catering and a first class guest list. It turned out as a great success - also in terms of publicity, thanks to our collaboration with some leading online media.

DE KRACHT VAN EEN POSTER

A week after the Charlie Hebdo-attacks in Paris, Dutch daily newspaper De Telegraaf published a story about a high school that allegedly was in the middle of an affair around a Charlie Hebdo-poster that was put on a schoolwall by a teacher. Immediately, the school approached us for advise and we went straight to work. Our credo in crisis-PR is and remains: be quick with the facts and reluctant to allegations or opinions. As often in a crisis, the situation got tense and emotional amongst all stakeholders. The media took a stand as well. We formulated a key message for the school that the management could use to proactively and clearly explain their point-of-view. By sharing this message consistently with everyone, the situation came under control fairly quickly.

Rituals

Our viral video campaign for Rituals Cosmetics is an award winner. Together with VERTOV digital storytelling, our sister agency, Coebergh developed an international launch of the Laughing Buddha product line. Results: over 9 million views on YouTube and other online video channels. More then 3,000 photos and smiles were shared online, more then 25,000 new Facebook fans and more then 75,000 orders for the Laughing Buddha gift set. The campaign, with which we won the prestigious Gold SABRE Award, received a great amount of attention online, in print and on TV. It was featured as an item in prime-time programmes in Japan, Germany and Israel. Apart from this, there was major brand awareness and word-of-mouth on different social media channels. Laugh with us and view the video!

About us

Our team is large enough to have all the required expertise, yet small enough for that personal touch. An ideal mix for great results and an inspired work environment.

CONTACT

contact@coebergh.nl
+31 20 470 87 87

Leidsegracht 38-40
1016 CM  Amsterdam
Netherlands

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