Increasingly, the success of an organization, person or project depends on the ability to deal with the press in a professional manner. You must present the right information in the right way at the right time. Knowing 'the rules of the game' and the potential pitfalls to be avoided will give you more self-confidence when speaking to the media (or indeed, anyone else). The benefits will be many, not least in terms of commercial results. Coebergh provides training and coaching for managers and anyone else for whom good communication performance is important. In most cases this ends up in an ongoing collaboration, but of course we also provide ad hoc advice on difficult issues.

If you can choose, you will rather eat in a restaurant with a good review than one with a nice add. Kalo Bagijn, founder of BinckBank and BrandNewDay (de Volkskrant, Het brutaaltje verovert polisland, 29/12/10)