Coebergh Communicatie & PR is one of the leading communication and PR consultancies in the Netherlands with a results-focussed, pro-active and service-oriented approach. Coebergh helps businesses and individuals to communicate about organizations, products and people, both internally and externally. Our work is often described as 'perception management' or 'reputation management'. Having agreed the desired positioning with the client, we devise and implement an appropriate programme of activities, both in terms of promotion (direct communication with stakeholders) and publicity (editorial media coverage). We have been doing so since 1997 for many national and international market leaders and innovators.

The business community is increasingly appreciating the strategic importance of PR as a highly efficient yet cost-effective marketing instrument. More importantly, however, PR better addresses the communication and information needs of contemporary society. Within the next few years revolutionary developments in online communication will render traditional frameworks of reference irrelevant. New and old media will be battling for the playing field once again. Yet what remains critical to the success of communication strategies is credibility, trust, authenticity and integrity. As in all PR activities, transparency, relevance and newsworthiness are key.

Companies overspend on advertising and underspend on public relations. Philip Kotler

October 2009 saw the publication of Grenzen aan transparantie, published by FD Media-Business Contact. Piet Hein Coebergh and Edi Cohen interviewed 33 prominent thinkers and doers from the world of politics, business, the public sector, journalism and non-governmental organisations such as Jan Marijnissen, Gerard Spong, Youp van ‘t Hek, Saskia Stuiveling and Fons Trompenaars.