We do regard PR events as a tool to achieve certain communication objectives. Being 'control freaks' by nature, we like to be in charge of such events whenever we have overall responsibility for PR on a certain project. This is because the PR success of an event largely dependent on the quality of the event itself, the guest list, the invitations, the timing, the catering, the concept, the styling and a squillion other factors.

Coming together is a beginning.
Keeping together is progress.
Working together is success.
Henry Ford

Cases

Introduction of Tiffany & Co. in The Netherlands
'The best party of 2009' was the judgement of De Pers about the opening event of Tiffany & Co. The legendary American House opened its doors in December 2009 at the P.C. Hooftstraat in Amsterdam. Coebergh supported the launch of Tiffany & Co. in The Netherlands, was responsible for all press activities and the organization of the opening festivities. There was a champagne breakfast for the press, a reception, followed by a soirée in House of Amsterdam, located in a monumental building at the Herengracht. Among the invited guests were prince Pieter-Christiaan and princess Anita, entrepreneur Michiel Mol, architect Cees Dam, artist Piet Paris, journalist Jort Kelder, actress Lieke van Lexmond, TV personality Daphne Deckers and author Susan Smit.

Book presentation of Grenzen aan Transparantie
In the fall of 2009 Coebergh Communicatie & PR and Citigate First Financial organized the official launch of their publication Grenzen aan Transparantie at Hotel Sofitel The Grand. Authors Piet Hein Coebergh and Edi Cohen welcomed many of the 33 people who contributed to the book, including Frank de Grave, Dolf van den Brink, Arendo Joustra, Jacob Gelt Dekker and Frénk van der Linden. The first copy of the book was presented to Eef Brouwers, who as a former journalist and former director of the Rijksvoorlichtingsdienst, spoke some wise words to the attending contribuants and relations about his carreer at the borders of transparency.

Prix Veuve Clicquot
The Prix Veuve Clicquot Businesswomen of the Year is one of the most prestigious awards of its kind. It was established in 1972 to mark the bicentenary of the famous French Champagne house. Coebergh has contributed to the success of the Prix Veuve Clicquot since 2003, primarily in the areas of press contact, organizational assistance and managing the guest list.

Relaunch of Ralph Lauren store
In autumn 2009, the American fashion label Ralph Lauren opened the doors of its luxury store in Amsterdam. Coebergh handled not only the press activities but also the organisation of the launch event - from the concept all the way to the guest list and production. The hand-picked attendees started the evening with a cocktail reception in the refurbished store. This was followed by a soiree in the nearby Museum Van Loon. The superb weather and the charm of the two venues helped to create a wonderful atmosphere that allowed the guests to encounter ‘the world of Ralph Lauren' in an extremely relaxed manner. The guests included Amsterdam's mayor Job Cohen, the jazz musician Candy Dulfer and artists such as Tooske and Bastiaan Ragas, Bracha van Doesburgh, Lieke van Lexmond, Winston Post and Hanna Verboom - many of whom were sporting Ralph Lauren clothing specially for the occasion.

Coebergh Sparkle
In the spring of 2009, the most popular women's drink in the Netherlands presented the new Coebergh Sparkle in Next Door. In the presence of a women-only selection of journalists and stylists, Gigi Ravelli, dressed in a red Swarovski-studded catsuit, gave a special performance, written by cabaret artist Carolien Borgers. As well as overseeing all other press activities, Coebergh was also responsible for devising the concept and the launch for Coebergh Sparkle. Right down to the tailor-made stamps!

Dolce Gusto Mothers' Day Campaign
The launch of NESCAFÉ Dolce Gusto, which enables consumers to make their favourite coffee at home, proved to be the most sensational since the Senseo. Coebergh arranged the press launch for this new generation of coffee makers and organised a range of special campaigns. Particularly noteworthy was its Mother’s Day campaign, held in the spring of 2009. Participants were invited to nominate their mother for a special visit from the "Coffee Boy". This campaign alone attracted 1,000 interested people and generated vast media exposure. In only 3 weeks, it featured in two TV programmes (Hart van Nederland and Life & Cooking), 55 print publications and 238 online forums.

Mercedes-Benz Dutch Fashion Awards
Since 2007, the Dutch Fashion Foundation has been organising the Mercedes-Benz Dutch Fashion Awards in recognition of Dutch design talent that has the potential to break through on the international stage. Coebergh is responsible for arranging the press contacts for this event and offers strategic advice on setup and deployment. The aim was to create as much positive publicity for the event as possible because that contributes to raising the public profile of the designers, the Dutch Fashion Foundation and the economic interests of the Dutch fashion industry.

Princess Máxima receives first copy of Sen Special
In mid-2006, HRH Princess Máxima of the Netherlands accepted the first copy of SEN Magazine's Working Girls Special from its editor-in-chief, Senay Özdemir. The venue was the Hotel Des Indes in The Hague. The Working Girls special focused on the skill of juggling a career with family commitments and was produced with women of Mediterranean origin in mind. Coebergh was asked to organize the event and its surrounding publicity. Given that Princess Máxima was to attend, we had to maintain regular contact with the royal household about matters of protocol. The Working Girls Special, which was co-sponsored by the Ministry of Social Affairs and Employment, had a print-run of forty thousand copies. Both the Special and its presentation to the princess attracted considerable media attention.