On a regular basis we are asked by the media to react on developments in society and in our field of business. In most cases we cooperate. Because we believe in transparency and in "practice what you preach":
I (don't) Comm, Communicatie, July 2010.
"Apple is a an example of excellent PR, the king of free publicity. As a winner, they can afford to decide how far they go regarding the call for transparency." Piet Hein Coebergh
Other rhythm, but the same hard work, Het Financieele Dagblad, March 31, 2010. 
"We are a consultancy with a specific character. I think we distinguish ourselves by means of our no-nonsense mentality." Eelco Parie
Facebook is more social than Hyves, publications among other media: Nederlands Dagblad, Het Parool, BN De Stem, October 31, 2009. 
"Many people who vowed an oath never to submit to the voyeurism and the exhibitionism of a social network site a couple of years ago, now have yielded to the temptations of Facebook. Internet cynics, network critics and computer illiterates have fallen for a social medium with the universal appeal of Apple or Coca-Cola." Maurice Seleky
Book presentation Borders at transparency (Grenzen aan transparantie), Amsterdam Inc AT5, October 28, 2009.
PR for the ego, Communicatie, October 2009
"Personal branding is a reflection of a 24/7 public performance. It depends on the way you act, talk, walk and dress. You have to stay true to your self, otherwise it's going to be very difficult. I think personal contact between humans will be appreciated more. Like always, there will be a countermovement. The personal encounter is going to be important again."
Gervaise Coebergh
PR has to become more personal relations, Vpra.nl, October 2009.
PR has to become more personal relations, Mdweekly.nl, October 2009.
On credit, Communicatie, May 2009.
"Granting of credit too easy is the cause of the crisis, it's not likely that the solution for the crisis will be granting of credit easy." In one sentence Zalm recapitulates causes and issues in an understandable way. He points out that the bonuses at ABN AMRO are there partly at request of Wellink. In a plausible way he communicates how he calms down the disturbed bank. From now on the stock exchange rate is a result again and not a goal. The best use of words for my CEO is the language of ordinary people. It is odd that with that approach one still stands out in the financial world nowadays." Piet Hein Coebergh
No, not a PR mistake again, Het Financieele Dagblad, April 15, 2009.
"A minister cannot make the mistake to say "no comment" to the media. Or worse, what Vogelaar did, just be silent. Somebody should have taken action. Often in a media affair emotions interfere with reason, damaging a good reaction. To be right is something else than want to be right." Gervaise Coebergh
It's time to take action, Management Team 100, November 2006.
